What Attracted Us to REAL
INNOVATION | TECHNOLOGY | CULTURE
REAL is the #1 fastest-growing publicly traded brokerage in the United States
Why does this matter? Well…..REAL is growing when other brands are shrinking. That has to tell you something! Many traditional brick-and-mortar firms continue to raise fees to cover spiraling overhead or pay for inefficiencies while relying on outdated practices and antiquated tools. With unrivaled commission splits, cutting-edge technology, and an innovative, heart-led leadership team, REAL supports more than 20,000 agents in its tight-knit professional community. It is the most tech-forward, operationally-obsessed firm any of us have ever worked with. Oh, and they actually understand that brokers are their clients!
REAL empowers agents, teams, and brokerages alike to run highly efficient, future-ready businesses by delivering on promises, promoting a powerful ecosystem, and coordinating extraordinary educational opportunities. The community collaboration is exceptional! Imagine having the ability to join or provide your agents with access to "office" meetings across the entire U.S. at any time, empowering you and your team to learn from top-producing agents nationwide. At REAL, this is not just a possibility—it's the norm.
How could fees of just $6,000- $12,000 per year per agent plus a nominal transaction fee AFTER capping allow you to reinvest in your business? What about gaining the ability to build generational wealth through stock purchases and awards, plus earn revenue share, and access to affordable healthcare?
Keep reading to learn why REAL has become a game-changer for our team.
Keep your brand.
The REAL philosophy allows agents and eligible independent brokerages to keep the brands they’ve spent years building while still benefiting from everything REAL has to offer. They are not pigeon-holing anyone! Gotta love that!
Gain ownership.
REAL is a publicly traded company (NASDAQ: REAX) and offers a variety of programs that allow agents to gain ownership in the form of stock awards through capping, production, and attraction awards— in addition to lucrative stock purchase plans. They are helping their brokers build wealth!
Unlock revenue streams.
There are 8+ ways to earn money at REAL— commissions, team building, stock ownership, awards, teaching and service contributions, plus industry-leading revenue share opportunities.
Build business partnerships.
The network-centric ecosystem fosters the creation of business partnerships through real estate teams, referral networks, expansion teams, coaching, and mentoring, as well as revenue share network partnerships.
Carry the culture.
Renowned for its close-knit community, the company’s ethos of “Work Hard. Be Kind.” is foundational to everything. This approach welcomes the micro-cultures of joining teams and brokerages, emphasizing collaboration over competition and synergy over silos.
Smooth transition.
One of the industry’s most forward-thinking brokerages, REAL is obsessed with optimizing operations, and boy do they deliver on this! Joining could not be easier! The onboarding team is world-class. They assist agents, teams, and brokerages move seamlessly with no downtime.
Let’s Connect.
There are a million ways to succeed in this business, sometimes just having a chance to talk it through with someone helps! I’d love to give you a peek behind the REAL curtain so you can see the technology and opportunity for yourself!
