What Attracted Us to REAL
INNOVATION | TECHNOLOGY | CULTURE
REAL is the #1 fastest-growing publicly traded brokerage.
REAL is growing when other brands are shrinking. That has to tell you something! Many traditional brick-and-mortar firms continue to raise fees to cover spiraling overhead or pay for inefficiencies while relying on outdated practices and antiquated tools. With unrivaled commission splits, cutting-edge technology, and an innovative, heart-led leadership team, REAL supports more than 22,000 agents in its tight-knit professional community. It is the most tech-forward, operationally-obsessed firm any of us have ever worked with. Oh, and they actually understand that brokers are their clients!
REAL empowers agents, teams, and brokerages alike to run highly efficient, future-ready businesses by delivering on promises, promoting a powerful ecosystem, and coordinating extraordinary educational opportunities. The community collaboration is exceptional! Imagine having the ability to join or provide your agents with access to "office" meetings across the entire U.S. at any time, empowering you and your team to learn from top-producing agents nationwide. At REAL, this is not just a possibility—it's the norm.
How could fees of just $6,000- $12,000 per year per agent plus a nominal transaction fee AFTER capping allow you to reinvest in your business? What about gaining the ability to build generational wealth through stock purchases and awards, plus earn revenue share, and access to affordable healthcare?
Keep reading to learn why REAL has become a game-changer for our team.
Build your real estate business with great splits, revenue share, stock options + unheard of tech stack.
Explore REAL benefits—
Agent Splits.
→ 12K annual cap paid at 85/15, then 100%
→ No monthly fees
→ $750 annual brokerage fee, paid from first three transactions
→ $285/transaction fee after cap
→ $30 BEOP fee/transaction
→ $249 sign-up fee
Team Splits.
→ 12K team leader annual cap. 6k team member cap paid at 85/15, then 100%
→ Minimum 10% team member split to team leader
→ No monthly fees
→ $750 annual brokerage fee, paid from first three transactions
→ Team leader qualifications of $5M or 25 transactions in prior 12 months
→ $285/transaction fee after cap
→ $30 BEOP fee/transaction
→ $249 sign-up fee
As if the splits aren’t enough, check these highlights out—
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The REAL philosophy allows agents and eligible independent brokerages to keep the brands they’ve spent years building while still benefiting from everything REAL has to offer. They are not pigeon-holing anyone! Gotta love that!
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There are 8+ ways to earn money at REAL— commissions, team building, stock ownership, awards, teaching and service contributions, plus industry-leading revenue share opportunities.
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The network-centric ecosystem fosters the creation of business partnerships through real estate teams, referral networks, expansion teams, coaching, and mentoring, as well as revenue share network partnerships.
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Renowned for its close-knit community, the company’s ethos of “Work Hard. Be Kind.” is foundational to everything. This approach welcomes the micro-cultures of joining teams and brokerages, emphasizing collaboration over competition and synergy over silos.
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One of the industry’s most forward-thinking brokerages, REAL is obsessed with optimizing operations, and boy do they deliver on this! Joining could not be easier! The onboarding team is world-class. They assist agents, teams, and brokerages move seamlessly with no downtime.
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REAL doesn’t offer agents a collection of third party apps, they actually BUILD tech that is unavailable anywhere else— ask us about LEO Co-Pilot, our personalized Ai assistant, REAL WALLET, a credit card issued to each agent in the company to allow us to better manage expenses, and LEO Concierge for clients.
Gain Ownership.
REAL is a publicly traded company (NASDAQ: REAX) and offers a variety of programs that allow agents to gain ownership in the form of stock awards through capping, production, and attraction awards— in addition to lucrative stock purchase plans. They are helping their brokers build wealth!
Earn upto $4,000 in revenue share per year per capping agent on your team or from any agent you attract to REAL, plus earn additional revenue share from any agents that those agents attract.
Let’s Build a Future Together.
There are a million ways to succeed in this business, sometimes just having a chance to talk it through with someone helps! I’d love to give you a peek behind the REAL curtain so you can see the technology and opportunity for yourself!
