taging is no longer something that we suggest to a few sellers but something that we believe every home benefits from. Our world is more visual than ever. Buyers have heightened expectations and a desire to see themselves living in homes that resemble those they see on Instagram and HGTV. Getting a home ready to sell can be
an overwhelming process for sellers. To simplify that process, we offer a host of concierge services such as design consultation, estate sale planning and in-house staging services.
we believe every home benefits from. Our world is more visual than ever. Buyers have heightened expectations and a desire to see themselves living in homes that resemble those they see on Instagram and HGTV. Getting a home ready to sell can be an overwhelming process for sellers. To simplify that process, we offer a host of concierge services such as design consultation, estate sale planning and in-house staging services.
taging is no longer something that we suggest to a few sellers but something that
Home staging is the process of presenting a home in a way that highlights its best features and appeals to the broadest pool of buyers. It is the process of bringing furniture, art, and accessories into a space and creating an ambiance that speaks to a buyer’s psychology. The goal is to create spaces that buyers can envision themselves living in. It is a way to overcome certain objections in a home and showcase how rooms can best be used. It can involve decluttering and removing a lot of a seller’s personal belongings or moving everything out of a home.
Home staging is not personal interior design. It is a temporary design project and is about making a space appeal to the broadest audience of buyers, while interior decorating, is about personalizing a space to a client's specific taste. In actuality, home staging and decorating are at opposite ends of the design service spectrum. Home staging is a one-step process, installed in one day and does not involve any customization or personalization for the owner.
This may very well be the case but please trust the process! Staging is done to appeal to buyers and not sellers. The selection and placement of artwork, furniture, and accessories is at the discretion of the staging company that you choose and it may not be to your personal taste but this is ok! Feedback is always welcome but stagers will not change the design scope based on a seller request as they have been hired to stage and not design the space.
Not necessarily. Staging is different because it focuses on what a potential buyer will look for rather than personal taste. Interior decorating for a client focuses on personal taste so the two processes are very different. The end goals of the two are different as well. A home can be gorgeous but still benefit from staging in order to appeal to the widest array of buyers.
Staging matters in every market! The digital world that we live in has made the presentation of a home more important than ever. HGTV, Chip and Joanna Gaines, Instagram, Pinterest, you name it……buyers are looking at design everywhere. A home that is staged and priced well will typically sell quicker and for more money. There are different levels of staging and different price points to consider so be realistic with the results based on what you have ordered.
No, however only select home staging companies will work in occupied homes. We have actually created an in-house staging company to help overcome this and to be able to provide staging to our owners that still live in their homes. Staging an occupied home is a slightly different process but still incredibly effective.
Repurposing is what we typically refer to when working to stage an occupied home. It is the process of working with some of the sellers' furnishings, bringing in some staging inventory and repurposing or redesigning spaces in a home. It can involve a lot of packing, editing or moving items in the home. It can be a tricky process for the stager and the owner. Be patient and flexible. The stager wants the best possible outcome. Don’t take any of it personally. The whole goal is to appeal to the most buyers and this can sometimes mean living in your home in a way that does not feel normal to it.
Not at all. Exterior staging or sprucing up is super effective and important. Of course, the first thing a buyer sees when looking at your home is the front of it. Some homes really need and can benefit from an exterior refresh. This can include some landscape cleanup, new mulch, new plants, potted plants, dining areas, lounge furniture and/or garden accessories. Please bear in mind that this is generally an additional cost on top of staging.
No. Your home will need to be cleaned prior to the staging day. It is generally a good idea to have your home professionally cleaned prior to going on the market so doing it before the staging and photos make the most sense. If carpets need to be professionally cleaned, this should also be done prior to the staging and enough time left so that carpets are dry before the staging inventory arrives. If a home is not clean when the staging delivery arrives, the stager, at their discretion can decide not to complete the job.
Not unless this is prearranged which is possible with select stagers however this will normally result in additional charges. Often times, the stager will discuss what needs to be packed and moved during the consultation. You will have the option to do this work on your own or you can pay the staging company to do this if it is a service that they offer. This would likely be billed at an hourly rate.
There will be one meeting with the stager and your broker or a direct consultation for you with the stager as a first step. Normally, the actual staging is completed in one visit. It is largely dependent upon the services that you order. Repurposing often takes longer than staging a vacant home. On staging day, stagers ask to have the home free of real estate agents, contractors, and sellers for 7-8 hours. Super important to respect this. The house will not look like much mid-way through the staging.
It sure does. Here are a few statistics to consider.
81% of buyers think it is easier to visualize themselves in a home when it has been well staged
46% of buyers stay in a staged home longer than in a home that has not been staged
45% of buyers see a perceived increase in value if a home is staged to meet their design
Staged homes sell for an average of 17% more than a comparable unstaged home.
96% of realtors feel that staging a home has a positive impact on buyers but only 36% of real estate professionals stage their listings…go figure!
Almost every home can benefit from some home staging. Even beautifully decorated and very organized homes often benefit from some editing prior to going on the market for sale. Vacant homes can really be transformed with staging as it often helps to establish space and makes rooms look larger.
Staging is generally paid for upfront by the seller. The cost of staging varies from company to company as do the services provided. Our in-house staging company offers our clients the maximum flexibility with payment options. A small retainer can be charged upfront and payments broken up monthly or we can offer guaranteed staging. The cost of this is paid for at closing and only when the house sells. Not all homes are eligible for this program but we do try to offer options.
IN-HOUSE STAGING SERVICES
In our market, we struggled to find staging companies that would work with occupied homes or assist our clients with de-cluttering and repurposing. Our in-house staging was born out of the desire to streamline the staging process for our clients and the need for services that went beyond that of other traditional staging companies. The ultimate goal is for our sellers to yield the highest profit possible when selling their homes.
Although the staging business is a completely separate entity, our direct collaboration and part-ownership allows us to provide our clients with bespoke packages that keep costs at a minimum, allow for varied payment options and most importantly produce results.
IN-HOUSE STAGING PACKAGES
*Additional rooms on packages above $500-800 depending on the room
Homes priced under $400,000
Homes priced over $400,000
Homes priced over $600,000
Homes priced over $800,000
Homes priced over $1M
- $1600-1800 for three areas of the home plus accessories in kitchen and bathrooms.
- $1800-2200 for three areas of the home plus accessories in kitchen and bathroom
- $2200-2400 for three-four areas of the home plus accessories in kitchen and bathroom
- $2600-3000 for three-four areas of the home plus accessories in kitchen and bathroom
- $3000-4,000 minimum for three-four areas of the home plus accessories in kitchen and bathroom
Repurposing and working with a clients existing belongings is based on the scope of the work. Per room estimates are as follows;
- Furniture and accessories for;
- Living Room $600-900
- Family Room $600-900
- Dining Room/Breakfast Nook $500-600
- Master Bedroom $500-700
- Secondary Bedrooms $300-600
- Office $300-500
- Entry $50-250
- Kitchen $150-300
- Bathroom $50-150
Any exterior staging or landscaping additional.
Potted plants at the front and/or back or patio $100 per pot needed.
All costs include the first 30 days. Monthly billing to be 15% of the total initial staging payable monthly in advance after the first 30 days.
No cleaning is included but a whole cleaning will be required in any home prior to staging.
Guaranteed staging packages also available at no cost until the time a home is sold. Pricing is dependent upon the property.