arketing is an important part of the sales process but not all marketing is good marketing and sadly much of what is done in our industry is not effective. We are slightly obsessed with good design, beautiful presentation, and smart thinking! Our approach is simple. We analyze, strategize and then implement a tailored marketing plan for each client and home.
marketing and sadly much of what is done in our industry is not effective. We are slightly obsessed with good design, beautiful presentation, and smart thinking! Our approach is simple. We analyze, strategize and then implement a tailored marketing plan for each client and home.
arketing is an important part of the sales process but not all marketing is good
Without a doubt, the preparation that goes into getting a home ready to market is the first and perhaps the most important step in the sales cycle! When it comes to listing your home, there’s no single set of black and-white rules regarding potential property improvements that apply to every property and every seller. Any upgrade or change should make an appreciable effect on the market value of your property. We can help facilitate any needed repairs, cleaning, organizing, purging, or staging in order to perfect the presentation of your home in as many ways as possible. Ask us how! Click here to schedule a consultation.
How important is this? Well, 98% of buyers say photography is the most impactful resource when making the decision to view a home in person. Before going to market, it is important to produce the highest quality content that visually defines the best assets of your home. To accomplish this, we work with a group of talented and creative architectural photographers and videographers.How a home is presented online is the new curb appeal and we are most certainly in a 2-second world. Capturing a buyers' eye before they scroll through to the next property is crucial.
Our exclusive listings are all prominently featured on our own site, an individual custom website with a unique URL, and on Hasson.com, which is leading the way with more monthly visits and unique visitors than any other local brokerage. In addition, each listing is syndicated to over 1800 other local, national and international partner sites such as Juwai.com, the #1 Chinese property portal with 2 million visitors per month, LeadingRE.com, LuxuryPortfolio.com, Zillow.com, Realtor.com, and WSJ.com, which reaches 43 million digital readers per month. Analyzing the search pattern of buyers, we know that 93% begin their search online.
Our direct, targeted digital ad campaigns generate additional exposure for all of our properties and they are not to consumers but to the broker community as well. We know a large percentage of buyers find the home that they ultimately end up purchasing through their real estate agent, therefore marketing our properties to those agents is crucial for exposure. Over 90% of potential buyers start their home search online. Monthly, our digital marketing has the opportunity to reach over 1 million users. In 2018, our email marketing campaigns were delivered 288,000 times with an average open rate of 41%, in comparison to the industry average of 14%.
Our in-house creative team has taken ordinary real estate marketing and turned it into the extraordinary. With a talented group of designers, copywriters and digital marketing specialists, we are producing magazine-quality brochures, bespoke direct mail campaigns, luxury presentations and SEO enhanced content for each of our listings. Our print advertising efforts are customized for each property based on reaching a targeted audience and while we employ more digital strategies as they yield a higher return, we fully recognize the need for diversification in our advertising approach.